Who is MAD? Well, this is MAD. Born in 1972 and raised in Mörrum, Sweden.
At the age of 13 I was walking with a friend along the River Mörrum when he was selling flies to fishermen and I thought, "this is a great idea to make some money".
My friend teached me the basic techniques of fly tying, so I borrowed SEK 500,00 from my father and bought the equipment I needed to start tying. I made flies that sold with great success at the first attempt along the river.
In 1986 I started fishing in Mörrums river myself. For several years I fished and tied flies.
I worked professionally for some years tying flies for a living in a fishinggear shop in Mörrum.
In springtime 2020 my partner encouraged me to start tying again and Madflies2020 was born.
Since 2020 I have build a webbshop that sells stuff for salmon and trout flies but also for coast flies and quality flies that I tie.
I realised how difficult it was to get really good quality material on the market for my tying, so very quick, I decided to make quality material that makes it easier for everyone to tie flies. I handpick, dye and prepare all Fox, Silverfox and a lot of the capes myself.
Since 2023 I have opened a small shop in Mörrum in my cellar where you are more than welcome to come and shop and get advice for your tying.
Kind regards
Fredrik "MAD" Wallin
